Understanding Domain Rotation
Domain rotation is a strategic approach to managing multiple sending domains in cold email campaigns. By properly rotating domains, you can maintain high deliverability rates while scaling your outreach efforts.
Pro Tip: Domain Setup
Before implementing a rotation strategy, ensure all your domains are properly set up with our domain variation generator and thoroughly warmed up following our email warmup guide.
Why Rotate Domains?
Risk Distribution
- Spread sending volume across multiple domains
- Reduce impact of potential blocks
- Maintain consistent delivery rates
- Protect main domain reputation
Improved Deliverability
- Avoid spam folder placement
- Better inbox placement rates
- Reduced chance of blacklisting
- Higher overall success rates
Effective Rotation Strategies
1. Sequential Rotation
Rotate through domains in a fixed sequence, ensuring equal distribution of sending volume.
- Set up 3-5 domains initially
- Rotate daily or weekly
- Monitor performance metrics
- Adjust rotation speed based on results
2. Volume-Based Rotation
Switch domains based on sending volume thresholds.
- Set maximum daily sends per domain
- Switch when threshold is reached
- Track cumulative sending history
- Reset counters periodically
3. Smart Rotation
Adapt rotation based on performance metrics and recipient engagement.
- Monitor bounce rates
- Track spam complaints
- Measure open rates
- Adjust based on domain health
Implementing Your Rotation Strategy
Step 1: Domain Preparation
- Generate domain variations using our tool
- Set up proper DNS records
- Implement authentication (SPF, DKIM, DMARC)
- Warm up each domain properly
Step 2: Rotation Setup
- Choose your rotation strategy
- Set up tracking systems
- Configure automation tools
- Document your process
Step 3: Monitoring and Optimization
- Track deliverability metrics
- Monitor domain reputation
- Analyze performance data
- Adjust strategy as needed
Common Mistakes to Avoid
Warning Signs
- Rotating domains too quickly
- Using similar domain patterns
- Skipping proper warmup
- Ignoring performance metrics
- Not maintaining consistent sending patterns